Comprehensive Insurance Brokerage Platform

Securing Your Legacy

守护您的财富传承

Providing comprehensive health and wealth protection throughout the lifecycle. Hong Kong's trusted partner for sophisticated insurance solutions.

About Better

A Tradition of Excellence in Wealth Protection

Better HK is an insurance brokerage company approved by the Insurance Authority (IA) of Hong Kong, established in 2026. As a company that values professional competence as our core value, Better HK adheres to the service philosophy of 'Client-first, Simplify complexity' and is committed to providing professional insurance solutions for high-net-worth clients.

Leveraging New Frontier Group's resources in the healthcare sector, Better has successfully built an 'Insurance + Healthcare' dual-drive service system. We combine deep industry expertise with a client-centric approach to deliver tailored solutions that protect what matters most for high-net-worth individuals and families.

Learn More About Us

2017

Founded

50,000

High-Net-Worth Clients Served

10亿+

Cumulative Risk Coverage (RMB)

30+

Years of Experience

Our Parent Company

Backed by New Frontier Group

Better HK is proudly backed by New Frontier Group, China's largest healthcare group, providing us with unparalleled resources and credibility.

Largest Healthcare Group

China's largest healthcare group with extensive resources and expertise.

Established in Hong Kong

Founded and headquartered in Hong Kong, deeply rooted in the region.

HKIC Investment

Invested by Hong Kong government via Hong Kong Investment Corporation (HKIC).

Strategic Backing

Strategic parent company providing comprehensive support and resources.

Why Choose Better

Excellence in Every Detail

We uphold the highest standards of service and professionalism, ensuring your interests are always our priority.

Trusted Expertise

Over 15 years of experience serving high-net-worth clients with sophisticated insurance solutions.

Client-Centric Approach

Personalized service tailored to your unique circumstances and long-term objectives.

Global Network

Access to world-class insurance products from leading international carriers.

Professional Integrity

Licensed and regulated, committed to the highest standards of professional conduct.

Trusted Partners

AIA
Prudential
AXA
Manulife
Sun Life
HSBC Life
Chubb
FWD
AIA
Prudential
AXA
Manulife
Sun Life
HSBC Life
Chubb
FWD

Begin Your Journey with Us

Schedule a confidential consultation with our experts to discuss your wealth protection and insurance needs.

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