About Better
Your Trusted Partner in Wealth Protection
Better HK is an insurance brokerage company approved by the Insurance Authority (IA) of Hong Kong, established in 2026. We serve discerning clients seeking sophisticated insurance solutions in Hong Kong and Greater China. As a strategic subsidiary of New Frontier Group, we provide comprehensive financial and health risk management through bespoke solutions.
Our Story
Better HK is an insurance brokerage company approved by the Insurance Authority (IA) of Hong Kong, established in 2026. As a company that values professional competence as our core value, Better HK adheres to the service philosophy of 'Client-first, Simplify complexity' and is committed to providing professional insurance solutions for high-net-worth clients.
Leveraging New Frontier Group's resources in the healthcare sector, Better has successfully built an 'Insurance + Healthcare' dual-drive service system. We bring together experienced teams in insurance, healthcare, and wealth management, using intelligent analysis tools and customized service processes to select comprehensive insurance solutions covering medical, health, savings, retirement, inheritance, asset protection, and business operations.
Better protects trust through professionalism and drives development through innovation, committed to becoming a trusted risk management partner.
Strategic Subsidiary of New Frontier Group
Better HK is a strategic subsidiary of New Frontier Group, providing our high-net-worth clients with a comprehensive suite of both financial and health risk management through bespoke solutions.
Comprehensive Risk Management
Integrated financial and health risk management solutions tailored to your needs.
Bespoke Solutions
Customized solutions designed specifically for high-net-worth individuals and families.
Integrated Services
Seamless integration of financial and healthcare services through parent company resources.
Unique Positioning
Combining insurance expertise with healthcare ecosystem for unparalleled value.
Our Values
These core principles guide everything we do and define who we are as a company.
Service Mission
Give insurance business stronger social value
Service Philosophy
Client-first, Simplify complexity
Brand Vision
Make life more vibrant, make wealth more vibrant, make future more vibrant
Leadership Team
Our leadership brings together decades of experience in insurance, wealth management, and client service.
Jason Zheng
郑会杰
Co-founder & President
Executive Director, New Frontier Group
Previously worked at J.P. Morgan Investment Banking Division and participated in multiple corporate IPO and financing projects
Master's in Financial Economics from University of Oxford and Finance degree from University of British Columbia, Canada
Selected for Forbes 30 Under 30 Asia list in 2021
Harry Zhang
张行
Co-founder & President
Over 10 years of experience in the insurance industry, former Marketing Director at a Fortune 500 insurance company
Accumulated rich service experience in medical health, wealth management, retirement and inheritance insurance protection
Fully responsible for team building, innovating insurance brokerage service models
Graduated from PLA Nanjing Institute of Political Science, bringing military management concepts and excellent cultural genes to the team
Begin Your Journey with Us
Schedule a confidential consultation with our experts to discuss your wealth protection and insurance needs.
Or reach us directly