About Better
Your trusted partner in financial protection
Our Story
Better was founded with a singular vision: to provide Hong Kong's discerning individuals with insurance solutions that match their exceptional standards.
As part of the New Frontier Group family, backed by HKIC, we combine the strength of an established healthcare institution with the personalized service you deserve.
Our approach is simple yet profound: understand your unique needs, curate solutions from leading insurers, and provide ongoing support that exceeds expectations.
Our Mission
To deliver peace of mind through personalized protection solutions, enabling our clients to focus on what matters most.
Our Values
Integrity
Transparent advice that always puts your interests first.
Excellence
Uncompromising standards in every interaction.
Partnership
Long-term relationships built on trust and mutual success.